Amy shares on business tip, USP: "Unique Selling Proposition. "  Amy brings her 15+ years of experience with business tips (often learned the hard way) to help you grow your own business! Consider what she has to share (and consult with your business expert) in this Business Tip for formulating your Unique Selling Proposition. What is your specific niche? Specialization? Consider your passions, what speaks to you, and what you truly enjoy about your work as a therapist, and formulate your own USP so you can become an expert in your field.